290 square meters is a place where everything comes together: the people, the projects, the ideas and the inspiration, being a home to unique projects that cross over into the retail world including fashion shows and product launches. The shop started as '90 square metres' in 2001, becoming '290 square meters' in April 2008 when it moved to a new location near the Waterlooplein, carrying brands like: Wood Wood, Henrik Vibskov, Levi’s Vintage Clothing, Nike, Edwin Jeans, S.N.S., A.P.C., Our Legacy, Porter, Rodebjer Arcteryx Veilance, Surface 2 Air and some more.