Based in Copenhagen, Wood Wood embodies a laid back blend of the underground and the avant-garde. In 2002, Wood Wood opened the first of its stores in Copenhagen, and introduced a collection of tees, sweats and hoodies. Over the past few years, an illustrious graphics profile has established Wood Wood as a driving force in the European street couture scene. In addition, Wood Wood actively engages in numerous collaborations and projects involving an international network of friends and likeminded creators; collaborators so far include Nike, Adidas, New Balance, Comme des Garçons, Asics, Fred Perry, and medicom Toys. “Wood Wood is a way of life - it's not about anything special, it's just about doing stuff that comes to our minds. We try to make clothes that make the wearer feel special and reflect everything we do and a tribute to the things we love. We have an open mind; there are no rules, our spirit is free so we can move in any direction and work intuitively ”says Karl-Oskar Olsen, Wood Wood menswear designer.