Playtype™ Concept Store
The Playtype™ Concept Storewas launched in conjunction with the revamp and redesign of Playtype.com. Located in Copenhagen’s Vesterbro, the store is the physical manifestation of the online shop. Created as a place to further the typographic practice, the store provides a street level entry to typography — it is a place to share their passion with the general public and a place where the designers can experiment with their craft outside of the studio. Aside from type, the store continuously features new editions, eventsand products created by e-Types alongside friends and colleagues in the design and art world.