Nudie Jeans House
No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin. Jeans share the same soul and attitude found in the rock’n’roll scene – they’re both part of the same culture. Nudie will always stay true to jeans, not looking for fly-by-night fads, their inspiration is found far from the world of glamour and catwalks. They are offering a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.