Frip is located in the heart of Milan in the front of the San Lorenzo columns. Opened in 1994 as the first concept store with an alternative profile in Milan’s mainstream market proposes, Frip mixes low profile pieces with edgier ones, for clothes that last for a long time stylewise. Frip was the first shop in italy to import brands as ACNE, Ann-Sofie back, Bless, Marios, Henrik Vibskov, Hope and many more. Other current brands found at Frip are Petar Petrov, Pleasure Principle, A’N’D, The Local Firm, Bernhard Willhelm, RAF, Fuck$imile and more.