EDITIONS DE PARFUMS FREDERIC MALLE Grenelle

Imagined by Andrée Putman and Frédéric Malle and designed by Olivier Lempereur, the first Editions de Parfums boutique is a tool to allow the most realistic and unadulterated presentation of fragrances, it also is a spot dedicated to the noses who created the scents. Thirdly, it is designed to conserve fragrances, in the same spirit as a wine cellar or a humidor. Olivier Lempereur has reinterpreted the laboratory, rendering it more luxurious and more welcoming. Crossing high-tech with luxe yields an ambiance that is warm and minimalist, the contemporary version of a curiosity cabinet. The "smelling columns" recreate the “aura” of each fragrance, allowing customers to have a full picture of each scent and to have an idea of the trail that they’d leave behind if wearing this fragrance.