AETHERnyc

A 2,000 sq. ft space, AETHERnyc is located in Soho and carries the brand's full collection, both men’s and women’s, as well as select gear from third parties. Conceived by Paris designer Thierry Gaugain, the main visual motif is an arrangement of 36 wooden crates. These custom-made crates not only gave the space an industrial warehouse feel, but their white laminate interiors and LED lighting offers an ideal frame for showcasing the products.