F95 The Fashion Store at STATION-Berlin

F95 was founded in 2005 and relocated in 2011; the 400 sqmeter store has become one of the top locations in Berlin showcasing fashion from the world’s most sought-after designers,creative collections from up-and-coming talent and many other things that make life more beautiful.The store grew out of PREMIUM, an internationalfashion trade fair that takes place biannually on the same location at STATION Berlin. The innovative conceptfor the F95 carries those ideas further, breaking up conventional product presentation and offering unusual combinations of brands instead. F95 places established designers next to the avant-garde, accessories next to denims, and progressive sportswear next to off-beat jewellery.